Hudson International · France

Outsourced sales force in France

A French-speaking sales team, operational on the French market, without local hiring.

Hudson runs business development in France on behalf of foreign companies: building the decision-maker base, detecting buying signals, structured outreach in French and qualified meetings. You keep strategy, pricing and contract signature.

What we do

From data to meetings

The same Hudson approach, applied to your market.

01

Data & targeting

Building the decision-maker base for your market: companies, functions, contacts.

02

Weak & strong signals

Spotting buying signals: projects, hiring, new sites, tenders.

03

Qualified pipeline

Structured outreach and needs qualification, for a pipeline built around your offer.

04

Meeting setting

Meetings with the right people, prepared and documented.

The market

Selling in France: what to expect

Four realities to factor in before approaching French buyers.

01

French first

Prospects expect to be approached in French, with arguments adapted to their sector. English-only outreach rarely gets the same attention.

02

Paris and the regions

Head offices concentrate in the Paris region, but many operational decisions are taken at site level across the country.

03

Layered decisions

Purchasing often involves several approval levels. Knowing who to meet, and when, shortens the cycle.

04

GDPR framework

B2B outreach in France follows the GDPR and guidance from the CNIL, the French data protection authority.

Method

Four steps, one clear framework

01

Scoping

Your offer, the target market, the right contacts and objectives.

02

Targeting

Building the decision-maker base and prioritising accounts.

03

Outreach

First contact, presentation of your offer, qualified meetings.

04

Follow-up

Regular reporting, market feedback and adjustments.

Questions

Frequently asked questions

Do I need a French entity to start?

No local entity is required to start business development with Hudson. Legal and tax setup for your sales remains your own decision.

In which language do you report?

Reporting can be provided in English or in French.

Which sectors do you cover?

Mainly healthcare and laboratories, industry, logistics, technology and infrastructure, in line with Hudson's three divisions.

Contact

Let's talk about your market

Tell us about your offer, your target market and your objectives. Hudson will get back to you shortly.