01
Data & targeting
Building the decision-maker base for your market: companies, functions, contacts.
Hudson International · Hudson Healthcare
Selling to French pharmacies
Understanding who decides, who orders and what makes a product move on the shelf.
French pharmacies are a key channel for health and wellbeing brands. Getting listed and then sold requires working several levels at once: the pharmacist, the pharmacy group, the wholesaler and the counter team. Hudson Healthcare structures this approach for international brands.
What we do
From data to meetings
The same Hudson approach, applied to your market.
02
Weak & strong signals
Spotting buying signals: projects, hiring, new sites, tenders.
03
Qualified pipeline
Structured outreach and needs qualification, for a pipeline built around your offer.
04
Meeting setting
Meetings with the right people, prepared and documented.
The market
Four levels to work on
A listing is only the start. Rotation keeps a product on the shelf.
01
The pharmacist
In France, pharmacies are owned by pharmacists. The owner or the team decides what to stock and what to recommend.
02
The pharmacy group
A listing with a group can open its member network. It follows its own calendar and selection criteria.
03
The wholesaler
Availability through wholesaler-distributors makes ordering easier for pharmacies.
04
Sell-out
Training counter teams, shelf visibility and recommendation drive rotation, and rotation protects the listing.
Method
Four steps, one clear framework
01
Scoping
Your offer, the target market, the right contacts and objectives.
02
Targeting
Building the decision-maker base and prioritising accounts.
03
Outreach
First contact, presentation of your offer, qualified meetings.
04
Follow-up
Regular reporting, market feedback and adjustments.
Questions
Frequently asked questions
Where should a foreign brand start?
With a clear segment and a small set of target pharmacies or groups, before wider coverage.
Do you visit pharmacies in person?
Hudson works mainly remotely, by phone and email, with materials validated by the brand.
Which products fit this channel?
OTC and self-care, dermocosmetics, food supplements, nutricosmetics and medical devices sold in pharmacies.
Contact
Let's talk about your market
Tell us about your offer, your target market and your objectives. Hudson will get back to you shortly.
Email
cyril.ragonet@gmail.com