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Data & targeting
Building the decision-maker base for your market: companies, functions, contacts.
Hudson International · Switzerland
Outsourced sales force in Switzerland
Business development in French-speaking Switzerland, run by a French-speaking team.
Hudson develops sales in the Romandie for international companies: identifying decision-makers in Geneva, Vaud and the French-speaking cantons, detecting buying signals, outreach in French or English and qualified meetings.
What we do
From data to meetings
The same Hudson approach, applied to your market.
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Weak & strong signals
Spotting buying signals: projects, hiring, new sites, tenders.
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Qualified pipeline
Structured outreach and needs qualification, for a pipeline built around your offer.
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Meeting setting
Meetings with the right people, prepared and documented.
The market
Switzerland: several markets in one
A compact country where language regions work as separate markets.
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Language regions
Switzerland has 26 cantons and four national languages. The Romandie works in French, German-speaking Switzerland in German, Ticino in Italian.
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Outside the EU
Switzerland is not an EU member. Pricing in Swiss francs and specific trade conditions apply.
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Swiss data protection
The revised Federal Act on Data Protection (nFADP), in force since September 2023, also applies to prospecting.
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High standards
Swiss buyers expect precision, reliability and punctuality from the very first exchange.
Method
Four steps, one clear framework
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Scoping
Your offer, the target market, the right contacts and objectives.
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Targeting
Building the decision-maker base and prioritising accounts.
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Outreach
First contact, presentation of your offer, qualified meetings.
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Follow-up
Regular reporting, market feedback and adjustments.
Questions
Frequently asked questions
Do you cover German-speaking Switzerland?
Hudson focuses on the Romandie, in French. German-speaking companies targeting the Romandie or France can see our German page.
Can outreach be in English?
Yes, where the contact works in English, as is common in Geneva's international organisations.
Do you also help Swiss companies sell in France?
Yes. Hudson supports Swiss companies entering the French market.
Contact
Let's talk about your market
Tell us about your offer, your target market and your objectives. Hudson will get back to you shortly.
Email
cyril.ragonet@gmail.com